White gold is thought by many to be the poor cousin of gold when it comes to jewelry design. This is an uneducated opinion, and one not shared by those who dress the stars for the Hollywood red carpet. White gold necklaces, for example, are in many cases, actually preferred over yellow gold necklaces.
Gold holds a special place in the collective psyche. This is reflected in phrases like ‘good as gold’ and ‘gold standard.’ The word ‘dollar’ was the name for a weight measurement for gold that was adopted as the word for the United States currency. The medal given to the first place finisher in competitions from the Olympics to the Cannes Film Festival is gold.
What the uninformed fail to understand is that gold is simply unsuitable for many jewelry needs and it should never be held to be the default best metal in jewelry manufacture. The softness of unalloyed gold makes it a poor or impossible choice for many designs. The yellow color of gold used as a gem setting can totally ruin the effect of some of the most beautiful gemstones available. The chrome-like reflective surface of white gold is, in many instances, the best of all possible settings where the intent is to display the gemstone in the most spectacular fashion possible.
Pure gold is too soft for practical use in jewelry. A 24k gold wedding band could easily be pressed flat by a strong man using only his fingers. Mixing gold with other metals yields different degrees of hardness versus malleability, strength versus brittleness. Copper gives gold a reddish tinge (so called red gold), silver gives it a greenish one (green gold).
The value of a gold alloy is determined on the basis of the alloy used and the mix-ratio, and is refered to by the term “karat”. Twenty-four karats equals one hundred percent. A 12k white gold necklace of titanium alloy is a necklace made of a mixture that is 12 parts gold to 12 parts titanium.
Depending on the mix of alloy, there are too many ranges of yellow gold alloys that may not be as attractive against the skin. White gold necklaces often go better with most clothing as well. Imagine a gold necklace against a bridal gown and you’ll appreciate the elegance of white gold.
Different white gold base metals are used for different purposes. Because gold blends in with the color or some flesh tones, white gold necklaces are popular. In combination with the darker precious and semi-precious stones, this makes something that really pops. For a more subtle effect, diamonds and even pearls are used.
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